01 / Strategy
Where should we focus next?
Clear choices for growth.
I help you assess the market, weigh the options and turn ambition into choices your leadership team can act on.
- Strategy & growth priorities
- Market assessment
- Board decision paper
Strategy and transformation, sharpened by AI.
I’m Sudeshna (Su). I bring commercial discipline, creative thinking and a human perspective to the choices that move businesses forward.
Clear strategic choices. Redesigned work. AI turned into business value.
Experience drawn from
How I can help
Good questions.
Clear choices. Practical progress.
02 / Transformation
How do we make the change happen?
A practical path from ambition to delivery.
I connect the strategy to the way work runs: the operating model, the sequence of change and who owns what.
- Operating model
- Transformation roadmap
- Clear accountability
03 / AI Enablement
How can AI genuinely help our people?
AI that creates value in everyday work.
I identify useful applications, redesign workflows and help people build the confidence and capability to use AI well.
- Prioritised use cases
- Redesigned workflows
- Capability & adoption approach
Need support putting decisions into practice? Execution Advisory
How it works
From first conversation to lasting change.
A clear, collaborative process, shaped around your situation.
01
First conversation
We talk through your challenge, priorities and whether we’re a good fit.
You receive: A clear view of the problem and whether I can help. No obligation.
02
Diagnose
I look at the data, the market and how work actually gets done, and talk to the people closest to it.
You receive: A fact base and the few issues that matter most.
03
Decide and plan
We weigh the options together and agree what to prioritise.
You receive: Clear priorities, a roadmap and who owns what.
04
Deliver and embed
I support putting the plan into practice and building your team’s capability.
You receive: Practical progress, plus capability that stays after I leave.
Who I work with
Leaders across Australia facing important choices.
Large corporates
Big ambitions, complex organisations, and AI pilots that don’t scale.
I connect strategy, operating model and AI adoption across functions.
Discuss your transformationMid-market companies
Growth choices to make without a full strategy team.
Senior strategic thinking and a practical plan, sized to your business.
Talk about your growth plansLeadership teams and boards
Decisions that need a clear fact base and a strong narrative.
Market assessments, options and board-ready decision papers.
Prepare your next big decisionSelected experience from previous roles
Retail strategy.Brand and
product growth.AI enablement.
Experience connecting strategic choices with commercial ownership—from retail planning and customer propositions to launching products, growing categories and enabling AI adoption.
Woolworths Group / eComX
Connecting retail strategy to performance.
Led the annual strategy and operating plans for the senior leadership team, and supported the $100m smart growth plan.
At eComX, I partnered with business teams on network and fulfilment optimisation and competition benchmarking, shaped the extended-range strategy for Woolworths at Work, and worked on people strategy and business performance tracking for monthly leadership reporting.
- Annual strategy & operating plans
- Fulfilment optimisation
- Performance reporting
Dabur
Building a proposition. Growing a category.
Grew the proposition into the market leader in powder hair colours in the UAE and No. 2 in Saudi Arabia.
I owned the launch and scaling of a henna-based hair colour proposition from end to end, recognising a culturally significant customer need and an opportunity underserved by brands. The work brought together product and range expansion, new product lines, and above-the-line and below-the-line marketing to build the category.
- Product ownership
- Category growth
- Brand activation
Ticketek Entertainment Group
Making AI part of everyday work.
Took AI from a pilot to everyday use, reaching about 80% adoption across the business.
At Ticketek Entertainment Group, I designed and delivered an AI learning programme and built a cross-functional network to support people in putting it into practice.
Photo: Hanny Naibaho / Unsplash
- employees through a six-week AI curriculum
- Ticketek Entertainment Group
- Super Users in a cross-functional network
- Ticketek Entertainment Group
- adoption, tracked through platform analytics
- Ticketek Entertainment Group
- in powder hair colours in the UAE
- Dabur
- in powder hair colours in Saudi Arabia
- Dabur
Outcomes from previous roles.
The person behind Ironbark
A commercial lens.
A creative perspective.
I’m Sudeshna Singh, founder of Ironbark. I bring experience across retail, consumer products, consulting and live entertainment — connecting strategic thinking with the realities of customers, products, people and business performance.
From annual planning and customer propositions to product launches and human-centric AI adoption, I help leaders make clear choices and turn them into practical progress.
Get to know meWork/Flow — thinking from Ironbark
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Our first conversation explores your challenge, your priorities and whether we’re a good fit to work together.
