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About Su · Founder, Ironbark

I’m Su. Strategist, AI enabler, and a maker at heart.

I’m Sudeshna Singh. I founded Ironbark to bring clear thinking and practical, human-centred progress to strategy, transformation and AI enablement.

Sudeshna Singh, founder of Ironbark

My background

A commercial lens.
A human perspective.

At Dabur, I owned a physical product proposition from launch to scaling, bringing together customer understanding, product decisions and category growth. My time at L.E.K. Consulting developed the consulting discipline and commercial analysis I bring to strategic questions.

At Woolworths, I connected annual planning and business performance with customer propositions and people strategy. At Ticketek Entertainment Group, my work spanned strategy, business intelligence, transformation and AI enablement — bringing a commercial and human perspective to how work changes.

Across these roles, I’ve learned to connect a clear direction with the realities of customers, products and people. Ironbark is independent, principal-led advisory. When we work together, you work directly with me.

What I believe

The way I approach the work.

Curiosity before answers.

I start by asking questions and listening. The context matters as much as the brief.

Clear thinking. Practical progress.

I value advice that helps people make a choice, take a next step and understand why it matters.

AI should make work more human.

I’m interested in AI that frees people from repetitive work and cognitive load, making room for judgement, creativity and connection.

Capability that stays.

I build with your team, so the knowledge, ownership and confidence remain after our work together.

Academic background

Learning & distinctions.

  • MBA, AGSM @ UNSW Business School

    MBA with Excellence (Distinction) · Dean's Honour Roll · Ariel Prize · Baume et Mercier Academic Excellence Award

  • MBA, Bharathidasan Institute of Management

    Postgraduate management

  • BA Honours, English Literature

    St. Stephen's College, Delhi University

Away from the desk

A maker at heart.

Warli painting with a central female figure inside a decorated square, white village figures below and patterned top and bottom borders.Su’s painting of a white deer with branching leaf motifs and a bird, shown in a wooden frame in a styled room setting.Su’s colourful sun painting with fish, birds and flowering borders, shown in a black frame on a desk.Su kneeling on the floor, hugging her dog Buddy, in a bright living room.
A few of my paintings, shown in styled settings. Su and Buddy.

I paint, with an interest in Indian folk art including Gond, Godna and Warli. Art is a part of my life in its own right — a space to explore colour, pattern and making.

My Indian–Australian perspective is part of who I am. Away from work, I enjoy yoga and time with my dog, Buddy.

A conversation is a good place to start

Let’s talk.

Our first conversation explores your challenge, your priorities and whether we’re a good fit to work together.

Let’s talk