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Principal

Principal-led advisory at the intersection of strategy, transformation, and AI enablement.

Sudeshna Singh

Founder & Principal

L.E.K. Consulting·Woolworths Group·Ticketek Entertainment Group
Sudeshna Singh, Founder and Principal of Ironbark

Background

A career spanning consulting, enterprise strategy, and AI enablement.

Sudeshna Singh is a strategy and transformation leader with experience across consulting, enterprise strategy, AI enablement, business intelligence, and executive advisory.

She has worked across L.E.K. Consulting, Woolworths Group, and Ticketek Entertainment Group, supporting senior leaders on strategic priorities, transformation, and the practical adoption of AI-enabled ways of working.

Areas of credibility

Where Sudeshna's experience runs deepest.

  • 01

    Enterprise strategy and transformation

  • 02

    AI enablement and adoption

  • 03

    Business intelligence and decision support

  • 04

    Executive and Board-level storytelling

  • 05

    Cross-functional stakeholder alignment

Selected experience

A career of demonstrable impact.

  • 01

    Supported executive strategy and transformation priorities across large Australian organisations.

  • 02

    Led AI enablement and adoption initiatives focused on practical business use cases.

  • 03

    Developed executive narratives, Board-level materials, and strategic decision support.

  • 04

    Worked across strategy, BI, technology, and commercial teams to translate ideas into outcomes.

Credentials

Academic background & distinctions.

  • MBA, AGSM @ UNSW Business School

    MBA with Excellence (Distinction) · Dean's Honour Roll · Ariel Prize · Baume et Mercier Academic Excellence Award

  • MBA, Bharathidasan Institute of Management

    Postgraduate management

  • BA Honours, English Literature

    St. Stephen's College, Delhi University

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